Power Wing

Why Use a Power Wing?
With a power wing, you’ll make the most of the limited space available to you in retail stores.
Even when they are thin displays, you have an advantage that each side can hold products or
information, replete with high-impact graphics and details about what the product is or what it does.

Generally, companies use power wing setups when they are selling impulse items, especially ones
that are light or small.

Using a Power Wing Display
You’ll find that a power wing display can be quite versatile. They’re often hung or attached to shelves with clips, wire backing, or adhesive. In many retail locations, brands will put power wing displays on the sides of endcaps. But you can place them on most shelves in retail settings. That kind of flexibility is ideal, especially when you’re preparing to sell your goods in a wide range of locations.

They’re also versatile in that you can convert a power wing display into a conventional standing
display. This is done by installing the power wing on a base that includes a backing set at an angle
to reinforce and hold the display vertically.

You can put your power wings in the areas with prime customer foot traffic and then monitor how
well sales go depending on where you test them in different parts of a store. This means, in a sense, that you get the best of both worlds with power wing displays when converted to base-mounted displays, and you can compare how well sell-through rates go in different stores using
either approach.